Today, due to the highly advanced digital technology and ease of accessibility of high-speed internet, everything is happening online; and print marketing is supposedly getting sidelined.
Brands are focusing more on planning and dedicating their budget and resources for digital marketing. E-commerce is emerging as one of the fastest developing industry sectors.
Even small businesses and startups are inclined more towards digital spending; especially, in their initial years in an attempt to become a brand.
In a world where over 60% of the population uses the internet, it can be convenient to assume that print marketing is nearing its extinction.
But, has print media really lost its mojo?
Do print marketing and advertising methods really don’t matter anymore?
The straight and short answer to this is; NO!
Interestingly, amidst all the mumbo-jumbo of online advertising and digital marketing, print is still sweeping away a huge amount of market share when it comes to consumer connection and engagement.
And, today, we have 12 such interesting and mind-blowing print marketing statistics that will prove that print is still very much alive and kickin’; and why brands should start focusing more on setting their budget for print designs for effective marketing.
1. A per-person cost of $167 on direct mail garners around $2,095 of the sale value.
Now, that’s a whopping 1300% ROI figure, which no social media ad plan can get you; can it now?
2. 82% of internet users trust print ads when making a purchase decision.
Even the internet generation relies more on ad information which they can see in real-time; touch and feel in their hands. This clearly makes print marketing the most trusted form of advertising.
3. 44% of customers visit a brand’s website after receiving direct mail marketing.
So, if you are looking for new means to get new leads and attract new customers, an old and effective channel is right in front of you. This is a good example of using traditional marketing to improve your digital marketing.
4. 56% of customers find print marketing to be the most trustworthy type of marketing.
Trust is one of the most important factors that play a crucial part in transforming a business into a brand name. If your audience finds your brand to be credible, it’ll be easier to convert them into loyal customers.
5. Direct mail brings in 78% of donations for nonprofits.
Non-profit organizations thrive solely on donors and philanthropists. And, just when you thought that, like every other business, even non-profits need to fight it out on the digital platform, the offline channels are all vacant to get the resources.
6. 70% of American prefer to read printed mail
The fact that it provides a personal touch, printed mails are preferred by a lot of Americans.
7. 79% of households say they read or scan direct-mail ads
Brands spend thousands of dollars on digital ads only for less than 2% of the users reading them. In stark contrast, households are not only likely to read direct mail ads but, nearly 80% of them do read these ads.
8. 92% of young shoppers say they prefer direct mail for making purchasing decisions
Isn’t it surprising to find out that Gen Z, who grew up entirely in the digital era, also make their purchase decision on the basis of print marketing?
9. The direct-mail marketing response rates have increased by over 14% in the last decade.
Surprisingly, the email response rates have plummeted by nearly 57% during the same period. Interesting!
10. 48% of people retain direct mail for future reference.
This is a great example of re-marketing without having to spend an additional budget on it. If the print design is on point and targeted, the consumers are likely to keep them for future reference.
11. 95% of people under 25 read magazines.
This is another solid print marketing statistic that shows the importance of print media throughout all ages and user demographics.
12. According to research, one-third of a consumer’s decision-making is based solely on the product packaging.
Packaging design is one of the main factors that play their part in the overall branding and revenue success. And, since the packaging is a form of print marketing, it shows how important it is for brands to focus on their print designs.
To conclude…
So, these were 12 mind-blowing print marketing statistics and facts which show that print still matters when it comes to advertising and marketing a brand.
The key, however, is to create a balance between both forms of marketing.
It has been observed in several studies that by combining print and digital ads, online campaigns become nearly 400 % more effective.
And, since graphic design is one of the core pillars of effective and successful marketing and branding in both forms of media, it all really boils down to how professionally your marketing designs are created.
Be it your print marketing designs; such as,
– Business card designs
– Poster designs
– Mail designs
– Brochure designs
– Book cover designs
– Merchandise designs
– Magazine designs, etc.
Or, be it your digital marketing designs; such as,
– Social media designs
– Facebook Cover designs
– Youtube designs
– Email marketing designs
– Website designs
– Mobile App designs, etc.
Sources:
PrintlsBig, The Paper Worker, Marketing Sherpa, Statista
