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n the ever-changing landscape of the printing industry, businesses, like BELA Printing, are grappling with challenges arising from disruptions in global shipping routes.

Due to the low water circumstances in the Panama Canal and the problems at the Suez Canal, we’re seeing anywhere from a 1-2 week delay in vessel port arrivals.

As you contemplate your marketing strategy, it’s fascinating to note that 65% of consumers express a resounding belief in the effectiveness of direct mail. If you find yourself in the remaining 35%, we’re here to help you tap into the immense potential that this channel offers.

Print marketing has been around for a long time. Many small businesses rely on it to get their name out to the public while providing a sense of stability that social media can’t offer. However, with the shift to digital marketing, traditional print methods are becoming…

Anyone can make an ad, but making an asset that connects with a customer is another matter. From emails and online ads to printed marketing materials, you’ll need multiple touchpoints to move customers to action. Consistent marketing efforts with constant quality are crucial to…

Here’s a scenario: A senior executive must buy a new technology solution to help their business keep up with the competition. You might assume they’d make this decision based on hard facts, carefully considering the pros and cons of each product on the market before making a decision.

While no two businesses are exactly the same, there are common steps entrepreneurs and potential business owners must take before opening the doors of a new company.

Before you decide to work with any direct mail company, consider these four factors:

Learn about Gen Z’s buying preferences and how to use print media to attract them.

There are many benefits of working with a direct mail service rather than doing it yourself.

What makes direct mail marketing effective?