How much experience does the company have?
It may seem obvious, but before choosing a direct mail company, make sure it has experience in printing, working with the USPS and handling large-volume orders. A company that knows what it’s doing will save you time, energy, and money in the long run, as it’s better equipped to catch errors, offer meaningful advice and work efficiently, ensuring a successful campaign.
How does the company acquire its data?
The quality of address lists is arguably one of the most important factors in a direct mail company. When you start speaking with different companies, ask about the quality of their address lists, and make sure they can help you target customers based on geographic and demographic data.
Does it offer campaign-tracking features?
Another important factor to consider with a direct mail company is its ability to track your order and the progress of your campaign. Proper tracking capabilities not only ensure your mail is being delivered to the correct addresses at the correct time, but also allow you to manage the effectiveness of your campaign and see how you can improve in the future.
How much of the process will it handle?
For any small business, working with a single company that can handle the entire process in question is preferable to juggling multiple vendors. For direct mailing, look for a service that offers strategy, design, printing, mailing and tracking services.
Words by
Sean Peek
